hello, you’ve found me!

I’M NICOLA, A LONDON-BASED FRACTIONAL PR DIRECTOR AND SENIOR PR CONSULTANT.

I help brands, charities and agencies cut through the noise with smart strategy, standout creative campaigns and senior PR leadership — without the overhead of a full-time director.

Black and white portrait of a smiling woman with wavy hair, wearing a dark ribbed sweater, standing outdoors with a wooden fence background.

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PR Director

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Senior PR Consultant

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Fractional and Freelance

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London Based

- PR Director - Senior PR Consultant - Fractional and Freelance - London Based

who am i?

a senior pr consultant and fractional pr director who makes things happen.

Previously a Board and Client Services Director at Hope&Glory PR, I’ve led award-winning work for some of Britain’s best-known brands and charities. Most recently, I directed Aldi’s UK press office at Clarion Communications, leading a 30-strong team and building an always-on strategy that landed buzzworthy headlines every day.

Media is changing fast, and GEO-forward comms is where it's heading. I help brands and agencies understand the evolving media landscape and get noticed.

Execution matters as much as the idea. I hold a high bar for photography, video and copy that cuts through and lands the message.

BIG AGENCY THINKING, SCALED TO YOUR BUDGET

Now I bring that big-agency experience directly to brands, charities and PR agencies that need flexible senior support - or an experienced pair of hands when things get complicated.

If you need fresh thinking that drives real impact, let's talk.

A diverse group of women and children seated on a bus, with two women in the foreground looking at the camera, one with red hair and tattoos, the other with curly hair and pearl earrings.
A young girl with straight brown hair, bright blue eyes, and a smile, wearing a purple and black jacket, standing in front of a blue backdrop.
A woman with long brown hair is holding a Christmas gift wrapped in holiday paper with cherry and star designs, and another gift with a bow in front of her face, during a TV show set with a Drew's News logo in the background.

how Can I help?

FRACTIONAL PR DIRECTION

Senior communications leadership on a flexible, part-time basis. I can shape your strategy, lead your team, raise the standard of the work and bring clarity to the knotty challenges keeping you awake at night.

FREELANCE PR CONSULTANCY

Extra senior firepower for launches, campaigns, pitches, establishing and leading effective press offices and busy periods. I can work directly with your business or slot seamlessly into an existing agency team.

STRATEGY & CREATIVE

Sharp PR strategies, fame-driving ideas or an always-on press office drumbeat - all designed to earn attention and deliver against communications and commercial goals.

PR TRAINING & WORKSHOPS

Practical, energising training for ambitious teams, brands and charities that want to sharpen their ideas, improve their media instincts and create work that genuinely cuts through.

Ad-hoc Director Days

A full day of senior PR expertise, laser-focused on your biggest pinch point. Ad-hoc and when you need it most.

Visit FAQs for more.

what makes me tick?

I value curiosity, honesty, bravery - not forgetting a good dose of humour and empathy - and love working with partners who do too.

Having started my career in television, I have a flair for telling great stories in the most compelling way possible.

Results-driven in nature, I will always strive to ensure campaigns and hard-working press offices hit both commercial and communication objectives….as well as getting people talking about them down the pub.

I believe in putting some good back out in the world so I’m passionate about working with charities, purpose-driven and female-led brands.

previous Clients

Black logo with the word 'dore' in lowercase letters.
The word 'Uber' in dark blue text above the word 'Eats' in green text.
Logo for Great Ormond Street Hospital Charity featuring a cartoon child's face with a blue teardrop.
The logo of ABC, a global news organization, featuring a stylized blue circle with a white letter A inside, and the word 'ABC' in blue next to it.
Logo of Shop Small by American Express, featuring a blue and black circular badge with shopping bags and stars, alongside the American Express logo in blue with white text.
ALDI logo with blue, red, yellow, and orange borders.
Blue and black LinkedIn logo with text 'linkedin' in lowercase.
Barclays logo featuring a blue eagle emblem and the word 'BARCLAYS' in blue capital letters.
Sainsbury's logo in black and orange with a decorative swoosh line.
Bold white text on black background reads "Campaign Against Living Miserably".
Callea's logo in green with a stylized design.
Pepsi logo with red, white, and blue colors and the word 'PEPSI' in bold black letters.
Airbnb logo in pink and black.
Logo of Virgin Media O2, featuring a stylized infinity symbol with 'Virgin media' in red inside the left loop and 'O2' in dark blue inside the right loop.
Ergobaby logo with an orange and grey circular design and the brand name underneath
Stylized word 'love' written with a pink heart replacing the letter 'o' on a black background.
Logo for Center Parcs featuring a stylized green bird and blue and orange text.
Green logo with a person throwing trash into a bin and the text 'Keep Britain Tidy'.
Virginia Trains logo with red, black, and gray design
Close-up of the Netflix logo in teal letters.
London Aquarium logo with the word 'SEA LIFE' in blue, large font, with a starfish over the letter 'A' and the text 'London Aquarium' below in smaller font.
The logo of JustGiving in purple text on a black background.
Text logo reading 'the London Dungeon' in red, stylized font.
Logo for The Big Bang UK Young Scientists & Engineers Fair, featuring a colorful circular design and the event title.
Madame Tussauds London logo with stylized text in yellow and beige on a green background.

Retail

Tech

travel & leisure

Entertainment

Transport

Charity

Food & Drink

Personal Finance

Parent & Baby

Supermarket

Retail Tech travel & leisure Entertainment Transport Charity Food & Drink Personal Finance Parent & Baby Supermarket

Testimonials

  • "Nicola has provided clear insight and strategic direction with the added benefit of a fresh approach. Our clients have appreciated her direction and guidance and the team have benefited from her calm and caring manner. She has shaken things up that needed a bit of a refresh and respected those that didn't!"

    Amanda Meyrick, CEO, Clarion Communications

  • “Nicola is a joy to work with. She consistently offers strategic and creative ideas based on a deep understanding of a brand’s needs. We worked together to deliver some truly special projects that I’m very proud of and I couldn’t recommend her highly enough”

    Lottie Dominiczak, Uber and Uber Eats, Former Director of Communications

  • "Nicola led the Elvie account. She was pragmatic, results-focused and a pleasure to work with - turning around campaigns on quick timelines and adapting plans when needed. Nicola understood what was right for our brand, presenting ideas that ticked the boxes strategically, and thought creatively about how to maximise limited budgets."

    Laura Bevan, Elvie, Former Global and PR Lead

  • "Nicola was absolutely brilliant to work with. She is extremely knowledgeable about all things PR and media. She knows exactly what makes a good campaign, how to deliver it successfully and within budget too. From the beginning, she instantly felt like an extension of the in house team. Thanks to her leadership the campaign was a great success."

    Adam Cursaro, Great Ormond Street Hospital Charity, Senior External Communications Manager

  • “Nicola’s a first-rate practitioner. One of the best. She’s able to run sizeable clients and teams brilliantly, always with an eye on making the work the best it can be. She fosters greats relationship with her clients based on honesty, a mutual respect and a shared passion for getting results. A pleasure to work alongside.”

    Jo Carr, Co-Founder and Chief Client Officer at Hope&Glory PR

  • "Nic was a dream to work with. She has a real talent for getting to the heart of a brief and coming back with strategic, creative ideas which hit the mark and took the brand to the places we needed to be, whether that was mass market or niche, depending on commercial objectives. She remained dedicated and positive through the execution stage, always staying calm in the face of the inevitable curveballs, and she and team delivered for us time and again."

    Fleur Wylie, Sainsbury’s Former Head of Corporate Communications

  • Nic truly felt like an extension of our team. Her attention to detail, empathy and understanding of the corporate landscape, alongside her creative, yet strategic mindset stands her out from the rest. She's not afraid to question and counter (which I love) and continually challenged us as a team to get the best result. Having Nic by your side is a decision you won't regret!

    Lizi Bunting, Sainsbury’s Former Head of Consumer PR

  • “Nicola is an outstanding consultant. Her ability to either spot or come up with ideas is first-rate and she then goes on to deliver campaigns flawlessly, taking clients and teams gently but firmly in-hand to make sure the end-product delivers the results. I can’t think of anyone else I’d rather work alongside to deliver great creative work.”

    James Gordon-Macintosh, Co-Founder and Chief Creative Officer, Hope&Glory PR

Awards & Recognitions

During my 13 years at Hope & Glory PR, I significantly contributed to the agency's impressive tally of 512 awards.

My work with key clients like Calm, Elvie, Sainsbury's, Uber, Uber Eats, Carlsberg, and VMO2 consistently garnered top industry recognition.

Logo for PR Week Awards with the words 'PR Week' in red and black, and 'Awards' in large white letters.
Black and white logo with the text 'D&D' inside a hexagon shape.
Black background with white text reading 'Cannes Lions' next to a stylized lion's head illustration.
Graphic design of text highlighting the word 'PRC' and listing regions such as North Idaho, Southern Idaho, Northwest, South East, South West, and awards in large, bold, blue font.
Logo for the Corporate Comms Awards with pink and white text on a black background.
PRmoment Awards logo in green and white text on a dark background.
Black background with white text that says 'CREATIVE MOMENT' in bold letters.
Digital Impact Awards logo in bright green text with a black background.
Red background with white and red text reading 'The Sabre Awards'.

get in touch

hello@nicolaburton.co.uk