hello, you’ve found me!

i’m nicola, a pr expert who helps brands and agencies

cut through the noise

who am i?

A creative, strategically led PR Director who delivers work to get people talking.

With 15 years of experience in the industry - 13 at multi-award-winning agency Hope&Glory - I’ve led highly successful consumer PR and social accounts for UK household names, charities and SMEs, and global super-brands. 

big agency thinking, scaled to your budget

I unpick knotty communications challenges, develop robust and informed strategies, and produce award-winning campaigns which truly fly.

My news nose is second to none and I love to unearth untold stories and shape them into media gold.

I believe the execution is just as important as the idea, so I pride myself on producing exceptional photography, video and written assets that cut through and deliver that all important brand message.

I give time-poor teams the tools to do the same, with my series of training workshops

As an extension of your team, I will always champion the art of the possible, bringing energy and ambition to any challenge whilst squeezing out every drop of creative potential.

If you need fresh thinking that drives real impact, I’d love to chat.

what makes me tick?

I value curiosity, honesty, bravery - not forgetting a good dose of humour and empathy - and love working with partners who do too.

Having started my career in television, I have a flair for telling great stories in the most compelling way possible.

Results-driven in nature, I will always strive to ensure campaigns and hard-working press offices hit both commercial and communication objectives….as well as getting people talking about them down the pub.

I believe in putting some good back out in the world so I’m passionate about working with charities, purpose-driven and female-led brands.

previous Clients

Retail

tech

travel & leisure

Entertainment

Transport

Charity

Food & Drink

Personal Finance

Parent & Baby

Retail tech travel & leisure Entertainment Transport Charity Food & Drink Personal Finance Parent & Baby

Testimonials

  • “Nicola is a joy to work with. She consistently offers strategic and creative ideas based on a deep understanding of a brand’s needs. We worked together to deliver some truly special projects that I’m very proud of and I couldn’t recommend her highly enough”

    Lottie Dominiczak, Uber and Uber Eats, Former Director of Communications

  • "Nicola led the Elvie account. She was pragmatic, results-focused and a pleasure to work with - turning around campaigns on quick timelines and adapting plans when needed. Nicola understood what was right for our brand, presenting ideas that ticked the boxes strategically, and thought creatively about how to maximise limited budgets."

    Laura Bevan, Elvie, Former Global and PR Lead

  • "Nicola was absolutely brilliant to work with. She is extremely knowledgeable about all things PR and media. She knows exactly what makes a good campaign, how to deliver it successfully and within budget too. From the beginning, she instantly felt like an extension of the in house team. Thanks to her leadership the campaign was a great success."

    Adam Cursaro, Great Ormond Street Hospital Charity, Senior External Communications Manager

  • “Nicola’s a first-rate practitioner. One of the best. She’s able to run sizeable clients and teams brilliantly, always with an eye on making the work the best it can be. She fosters greats relationship with her clients based on honesty, a mutual respect and a shared passion for getting results. A pleasure to work alongside.”

    Jo Carr, Co-Founder and Chief Client Officer at Hope&Glory PR

  • "Nic was a dream to work with. She has a real talent for getting to the heart of a brief and coming back with strategic, creative ideas which hit the mark and took the brand to the places we needed to be, whether that was mass market or niche, depending on commercial objectives. She remained dedicated and positive through the execution stage, always staying calm in the face of the inevitable curveballs, and she and team delivered for us time and again."

    Fleur Wylie, Sainsbury’s Former Head of Corporate Communications

  • Nic truly felt like an extension of our team. Her attention to detail, empathy and understanding of the corporate landscape, alongside her creative, yet strategic mindset stands her out from the rest. She's not afraid to question and counter (which I love) and continually challenged us as a team to get the best result. Having Nic by your side is a decision you won't regret!

    Lizi Bunting, Sainsbury’s Former Head of Consumer PR

  • “Nicola is an outstanding consultant. Her ability to either spot or come up with ideas is first-rate and she then goes on to deliver campaigns flawlessly, taking clients and teams gently but firmly in-hand to make sure the end-product delivers the results. I can’t think of anyone else I’d rather work alongside to deliver great creative work.”

    James Gordon-Macintosh, Co-Founder and Chief Creative Officer, Hope&Glory PR

Awards & Recognitions

During my 13 years at Hope & Glory PR, I significantly contributed to the agency's impressive tally of 512 awards.

My work with key clients like Calm, Elvie, Sainsbury's, Uber, Uber Eats, Carlsberg, and VMO2 consistently garnered top industry recognition.

Services

consultancy

I offer a wide range of services - for agencies and in-house - which can be flexed according to your pinch points.

I am available for freelance and fractional roles and would love to hear all about the support you’re looking for.

training

Do you have a team bursting with potential but you lack the time or resource to dedicate to internal training to make them truly great? 

Or are you a brand that is full of ambition to create fame-driving campaigns but don’t have the budget for the big agency?

I can help.

get in touch

hello@nicolaburton.co.uk